What is a Marketing Automation Workflow? (And Why It’s Your Secret Weapon)
What is a Marketing Automation Workflow? You’re busy running your business. When a new potential customer fills out a form on your website, you have the best intentions of following up immediately. But the phone rings, an employee has a question, a delivery arrives… and the follow-up gets pushed to tomorrow. This is a problem […]
Beyond Pageviews: 3 Metrics in GA4 Every NC Business Owner Should Actually Track
The Problem with Pageviews: Counting Passersby Opening Google Analytics 4 can feel like stepping into the cockpit of a 747. There are dials, charts, and endless menus. It’s overwhelming. So, most business owners focus on the one number that seems simple: Pageviews. It feels good to see that number go up. But a pageview is […]
What the Google AI Overviews Mean for Your Local Business
What is a Google AI Overview? Have you noticed it? You search for something on Google (best time to plant hydrangeas in Eastern NC or how to fix a leaky faucet) and the very first thing you see isn’t a list of websites. It’s the answer. The Risk for Local Businesses: The End of the […]