You have a website. That’s a great first step.
You got your business online because you knew you needed to. You picked out the design and approved the logo. Now your website is live for everyone to see.
But for many business owners in Rocky Mount, that’s where the story ends. The website just sits there. You hope people find it, but hope is not a good plan for your business.
Your Website Is a Starting Point
A website without visitors is like a beautiful shop in the middle of a desert. It may look great, but no one will ever visit if there are no roads leading to it.
You need to think about your website as the starting point for growth. It is the center of your online world. To make it valuable, you have to build paths that bring people to it.
Building the Pathways to Your Website
- Visibility (SEO): This is how people find you using Google. When they search for a service you offer, good SEO helps your website show up. It builds the main roads to your business.
- Invitation (SEM & Paid Media): These are like invitations you send out. Paid ads put your business in front of the exact customers you want to reach.
- Understanding (Analytics): This is your website’s guestbook. It tells you who visited, how they found you, and what they looked at on your site.
- Conversation (Email & Automation): This is how you stay in touch with your visitors. It helps you build trust and turn a one-time visitor into a loyal customer.
Ask a Better Question
Your website can help your business grow, but it needs a plan. It needs to be connected to the online places where your customers spend their time.
So, the question to ask yourself is a simple one. Where do you want your website to take your business?